Rapido Unveils ‘Pink Rapido’ Bikes in Karnataka to Empower 25,000 Women Riders
Game-Changing Initiative to Boost Women’s Employment and Safety in Mobility Sector
BNH NETWORK
Bengaluru - In a landmark move towards women’s empowerment and safer urban mobility, leading ride-hailing platform Rapido has announced the launch of ‘Pink Rapido’—a fleet of bikes exclusively driven by women, for women. The service, set to roll out in Karnataka by the end of this year, aims to create 25,000 jobs for female riders across the state.
The announcement was made by Rapido Co-founder Pavan Guntupalli at the Global Investment Summit (GIM) Invest Karnataka 2025, highlighting the company’s commitment to gender inclusivity and economic independence.
“If a woman can travel safely with an unknown driver and reach her destination without worry, that is our real success,” said Guntupalli.
Women’s Safety & Economic Independence at the Core
Beyond job creation, Pink Rapido focuses on women’s safety, financial independence, and workforce participation. Rapido has implemented advanced safety measures to ensure a secure riding experience, encouraging more women—especially from tier-2 and tier-3 cities—to join the workforce.
“Around 35% of our workforce comes from smaller cities and towns, proving that this initiative is not just for urban areas but for women across Karnataka, Game-Changing Initiative to Boost Women’s Employment and Safety in Mobility Sector” Guntupalli added.
Industry Leaders Applaud the Initiative
Radhika Gupta, MD of Edelweiss Mutual Fund, lauded the move and underscored the importance of entrepreneurship in solving real-world problems. She also shared financial advice, comparing Systematic Investment Plans (SIP) to a “sweetheart in your purse”—a long-term asset that grows over time.
Social entrepreneur Madan Padaki, President of TiE Bengaluru, praised the initiative, stating that business growth isn’t limited to Bengaluru but is thriving across Karnataka’s towns and villages.
With Karnataka marching towards a $1 trillion economy, the launch of Pink Rapido showcases the state’s vision for inclusive economic growth, innovation, and women-led entrepreneurship.
