Netherlands-Based Avonic Expands into India, Partners with Alphatec to Offer Advanced AV Products

In a significant development for the Indian audiovisual market, Avonic, a leading manufacturer of PTZ cameras and AI software, has announced its entry into India through a strategic partnership with Alphatec. Alphatec is a renowned distribution house based in Mumbai, specializing in premium audio and video equipment across the country.

Founded in 2014 and headquartered in Delft, Netherlands, Avonic is known for its innovative and high-quality audio-visual solutions. The company's product range includes USB PTZ cameras, Full HD PTZ cameras, 4K60 PTZ cameras, controllers, accessories, and AI tracking solutions. Avonic's products are already available in over 30 countries, and the company plans to expand to South Africa, Nigeria, UAE, Australia, and Morocco soon.

India, the third-largest pro-AV market in the APAC region, is witnessing rapid growth due to diverse cultural demands and the universal need for AV solutions in corporate, education, and entertainment sectors. Technological advancements, such as 4K cameras, further fuel this demand, emphasizing the need for cost-effective, scalable solutions. Avonic's partnership with Alphatec aims to address these needs by offering high-quality AV solutions tailored to the Indian market. Avonic's PTZ cameras are celebrated for their reliability, pristine image quality, and low-latency technology, making them well-suited for India's evolving market demands.

Martijn van Bodegom, COO of Avonic, commented on the partnership, stating, "At Avonic, we recognize the paramount importance of selecting a reliable partner when venturing into new markets. Our collaboration with Alphatec underscores our commitment to delivering unparalleled support and guidance throughout the customer journey. With shared values of dedication, expertise, and excellence, we are confident that our entry into the Indian market, alongside Alphatec, will not only enhance customer satisfaction but also propel Avonic's brand presence across the APAC region."

Devasis Barkataki, Founder and Managing Director of Alphatec, added, "Our collaboration with Avonic represents a significant step forward, enhancing our capabilities in the audiovisual industry. This partnership reflects our dedication to offering top-tier products and support to our customers, solidifying our standing among system integrators, AV consultants, and end users. We aim to establish Avonic as the top choice, renowned for its superior product quality in the Indian market. Together, we are committed to providing comprehensive and reliable solutions, and elevating Avonic’s brand presence."

Avonic will competitively price its products and services in the Indian market, ensuring unmatched quality and exceptional after-sales support.

Product Highlights:

PTZ Cameras: CM93 Series: Offers 4K Ultra HD output at 60fps with a 30x zoom in 4K and 50x zoom in Full HD. Features include ultra-low latency video over IP, simultaneous HDMI 2.0, 3G-SDI, USB 2.0, and IP stream outputs, and an AI tracking license.

CM70 Series: Redefines versatility with concurrent HDMI, 3G-SDI, USB 2.0, and IP stream ethernet outputs, including NDI®|HX support. Available with different zoom lenses for various applications.

CM22-VCU: Features a 4K wide-angle lens with up to 120 degrees FOV, built-in dual microphones, and a discrete design suitable for PRO-AV installations.

AI Tracking Software: Single-Camera Tracking: Utilizes advanced AI technology for precise and autonomous tracking of presenters, ideal for lectures and video recordings.

AI Multi-Camera Tracking: The CamDirector® Teacher Tracker offers automatic multi-camera registration of lectures, providing reliability with AI-driven tracking and camera movement.